With the advents of the internet and smart phone commerce, more and more people are doing business before meeting. All they may see first of you is your logo, your website, and or your professional headshot across by surfing your brand across a slew of web, printed and social media sources.
Web influenced business decisions and web based commerce is a huge and growing segment of the overall economic pie.
For example, in our otherwise slow growth economy, web based retail sales share is growing 16.68% annually versus total retail sales.
How many purchases on the web or with your phone have you made last year from a vendor you haven’t met or seen compared to how you may have done it 10 or even 5 years ago?
Still, branding matters. And, people like to do business with brands, and or with people they trust.
In Headshots Promote Your Personal Brand, the ‘For Dummies’ people, publishers of all the self help do-it-yourself guides tell us, “Headshots can be used in all areas of your personal branding strategy. They used to be only for chief executives who needed photos for the annual report. But thanks to online media, headshots have gone mainstream.”
Your professional headshot, or the headshots of the staff in your company are all personal brands. These headshots put a personal and very public face on what is otherwise an impersonal shopping experience.
More and more companies and individual businessmen are realizing this very visual phenomenon of web based commerce and the importance of managing personal brands in the current environment.
Your professional headshot is very much front and center to your personal branding.
In What Your Headshot Says About You, 5 key pointers for your managing your personal brand, vis-a-vis your professional headshot are:
- Have a professional headshot taken every two years or when your appearance changes substantially, as “dated” headshots communicate your inability to evolve and stay current
- Utilize services of a professional headshot photographer to position you in the best light possible
- For professional use, avoid pictures of you on the phone, with your pets or with your kids/grandkids (we get it…you’re popular, maybe not so professional thou)
- Focus should be on your face, all else (clothing, makeup, hair, accessories, eyewear, etc.) takes a back seat and must keep appearances professional and conservative, as to not draw attention away from your face
- Ultimately, present the best you possible. It’s not necessary to have supermodel cheekbones or a superstar’s smile to make a strong and effective professional impression
I admit, given a choice, I’ve selected with whom I will do business, or not, based on how the feel of how their headshot portrayed them. Within certain limits, the subconscious message is, if care hasn’t been exercised in taking the time and effort to manage one’s very personal face to the world, how can we trust that person to take great care of whatever our needs are?