Most of us carry pretty good cameras in our phones these days and are often taking selfie headshots and other fun photos with our friends, loved ones and coworkers.
As anyone can get lucky and some of us just look good or have some skills, many of us will take some awesome, entertaining and otherwise just beautiful pictures of ourselves.
So, why not just post them on sites across the web or on your business websites and social media sites like LinkedIn, especially when your portraits will come out looking pretty cool or pretty funny, or even when you are photographed really professional enough looking here, there or often for you great looking lucky ones?
FREQUENT PHOTO CHANGES EFFECT SEARCH RESULTS OF PROFESSIONAL HEADSHOTS
Your headshot and other photos of you will come up on searches for your name.
Thus, an interesting reason you may not have considered for keeping your professional headshot brand constant and consistent across the public part of the web is your relationship with Google and how it manages your public persona.
This indexing and deindexing happens whether we approve or not.
When we make changes to our headshot photo files in public sites anywhere across the web, Google sees we’ve removed or moved our photos, and will often delist your existing professional headshot from search results within as little as a few days. It may or may not replace the old headshot with the new photo.
Most likely anything new will rank poorly, as rank tends to appreciate over time, often over a very long time.
Too, that really funny shot may just become your public face for a while, even long after you have taken it down. Again, this occurs at the whim of fickle search engine heuristics, image SEO and the like.
Consider keeping those funny headshots on Facebook posts and other private-ish sites where they likely belong and where your friends who already know you can see and enjoy them.
When you put your ever changing face where the public has access, so to do the search engines see, and you will lose control of your public image brand, as well as ranking lower generally, due to the changes, cool as they may be otherwise.
Once your professional headshot is delisted from image search results due to replacement or movement, it could take months or even longer before an image you wish indexed will reindex well again.
Even when thinking of changing your professional headshot for a few days, or worst, frequently, remember this can cause your professional image to be lost or adulterated on and across the web.
Consider instead the right frequency to update your professional headshot.
Make your professional headshot the most effective it can be, so you can keep it up for at least a year between changes.
And the great funny shots? Keep them private-ish. It’s a Google world we live, work and are found in folks.